In a transformative collaboration, we partnered with a coaching consultancy dedicated to guiding professionals on their path to a fulfilling life. Our mission was to encapsulate the essence of their journey-focused approach through a comprehensive branding initiative, starting with a personality-based brand strategy that resonated with their core values and target audience.
Our journey began with an in-depth exploration of the consultancy's personality, diving into the values and principles that define their approach to professional coaching. This foundational understanding informed our development of a brand strategy that not only aligned with their identity but also spoke directly to the hearts of their audience.
Book Cover Design:
The book being a cornerstone of their coaching program, we embarked on a creative exploration to design a cover that would captivate and resonate. Through multiple iterations, we honed in on a design that truly reflected the transformative journey the consultancy facilitates.
Logo and Identity System:
Parallel to the book cover design, we crafted a logo and identity system that embodied the consultancy's essence. This visual identity was then extended across various touchpoints, ensuring a cohesive and impactful brand presence.
Branded Stationery and Workbook:
To further solidify the brand experience, we developed a suite of branded stationery that professionals would be proud to use. Additionally, we designed a comprehensive workbook that not only complemented the book but also enriched the coaching experience, providing tangible tools for personal growth.
The culmination of our branding efforts brought forth a distinct and cohesive brand identity for the coaching consultancy, one that clearly communicated their unique path to professional fulfillment. The well-received book cover became a beacon for the brand, drawing professionals to embark on their guided journey. The branded stationery and thoughtfully designed workbook enhanced the overall engagement with the consultancy's programs, reinforcing the brand's commitment to empowering professionals.
