In a digital landscape craving authentic connection, founders envisioned a unique online community dedicated to women in tech—a space fostering belonging, professional growth, and personal development. They entrusted Smith Creative Studio to bring this vision to life, from initial consumer research to the final launch of a comprehensive platform tailored for women in the technology sector.
Services Provided:
Our Approach:Our journey began with in-depth consumer research and focus groups, ensuring the platform genuinely resonated with its intended audience. The UX strategy was crafted to prioritize sharing, connecting, and learning, encapsulating the essence of a supportive community. Every aspect of the platform, from the app to the content calendars and educational courses, was designed to enrich the professional and personal lives of women in tech.
Client Insight:Elizabeth Tolia, CEO and co-founder, shared her thoughts on the collaboration:
"The vision for our community was ambitious, and Smith Creative Studio was instrumental in turning it into reality. Their creativity, discipline, and relentless pursuit of improvement were crucial in creating a platform that not only meets but exceeds our community's needs. Our online community now stands as a beacon for women in tech, empowering, connecting, and inspiring members at every stage of their careers."
Outcome and Impact:Launched in 2023, the community has seen remarkable growth, with an 18.8% month-over-month membership increase and an average monthly active membership rate of 23.9%. This success reflects the platform's resonance with its audience, providing a meaningful space for women in tech to connect, learn, and flourish.
Ready to Build Your Community?Are you looking to create a space that empowers and connects? Smith Creative Studio specializes in building meaningful online communities with a focus on user experience and engagement. Let's collaborate to bring your vision to life—contact us to get started.
